Carl Héline, COO of French Bloom, invited to BFM Business to present French Bloom, the alcohol-free French Bubbly leading the category for non-alcoholic super-premium sparkling wines.
Interviewed by Guillaume Paul for Good Evening Business, French Bloom COO Carl Héline presented the organic and alcohol-free alternative to premium champagnes, wines and other festive drinks. This special edition on BFM Business was dedicated to the luxury industry , and gathered many leading actors in the industry including Antoine Arnault, Véronique Coutrois and Hélène Valade. Let's have a look at this instructive exchange on currently market state of the non-alcoholic sector and how French Bloom is creating and leading the luxury category.
NoLo market: A growing demand for alcohol-free drinks
For the past few years, the NoLo market has been attracting more and more people who want to take care of their health and consume more sensibly. While alcohol consumption is decreasing in many parts of the world, consumers are looking for healthier choices without having to sacrifice on quality.
Today, it is undeniable that the NoLo market is increasing in response to a fast growing demand for quality non-alcoholic drinks. According to ISWR Drinks Market Analysis projections, an annual growth of +8% CAGR is expected between 2021 and 2025.
During his interview on BFM, France’s leading economic news channel, Carl Héline talked about how French Bloom’s alcohol-free organic sparkling wines are is responding to the strong and growing demand for those looking for a premium and sophisticated alternative to alcohol-containing beverages.
And much more…
French Bloom is now the key player in the premiumization of the alcohol-free sparkling market
Launched in 2021, French Bloom has established itself as the leader in super premium alcohol-free sparkling category. Its Le Blanc and Le Rosé non-alcoholic sparkling wines is now distributed in more than 18 countries around the world, including the United States, Canada, Japan, Europe and now the Middle East.
Indeed, the French Bloom collection with it’s Blanc et Rosé cuves offers many benefits other than its
alcohol-free characteristic :
• 100% natural and organic ingredients
• The absence of sulfites and preservatives
• Low calorie content
• Halal certification
• Suitable for pregnant women
• No Sugar added